Technical Terms - Internet (A-Z) - Martech

What does Martech stand for?

• Marketing Technology

• Market Technology

• Media Technology

• Management Technology

What is the main focus of Martech?

• Social Media Management

• Digital Ads

• Email Marketing

• Customer Relationship Management

Which of the following is an example of Martech?

• Project Management Tool

• Graphic Design Software

• Video Editing Software

• CRM Software

What does CRM stand for in the context of Martech?

• Customer Response Management

• Customer Relationship Management

• Customer Retention Management

• Customer Review Management

What does SEO stand for in the context of Martech?

• Sales Enhancement Optimization

• Social Engagement Optimization

• Search Engine Optimization

• Site Experience Optimization

How does Martech enable marketing teams to reach targeted audiences?

• By using complex algorithms to assign values to people

• By not using any technology

• By sending mass emails to everyone

• By ignoring customer preferences

What does cross-platform tracking allow companies to do?

• Track user behavior across websites and devices

• Send mass emails to customers

• Ignore user preferences

• Display random recommendations

What is GDPR in relation to Martech?

• Government Data Protection Rights

• Global Data Protection Regulation

• Global Data Privacy Regulations

• General Data Privacy Rules

What do organizations often publish to explain how they use data?

• Security Protocol

• Data Usage Policy

• Privacy Policy

• Data Collection Guidelines

How does Martech help companies in making effective marketing decisions?

• By guessing customer preferences

• By assigning values to people in the database

• By tracking user behavior

• By not using any technology