Aldea Global 2 - Session 5

An arrangement between organizations to work together to achieve something.

• Licensing

• Joint venture

• Marketing mix

A right to sell a company's products in a particular area using the company's name. This is known as _________

A business plan created by a company to do its business in international markets.

• Acquisition

• Greenfield investment

• International strategy

The process of giving or getting permission to have, produce, or use something that another person or company has created or owns. The concept for this definition is _________

The purchase of one business or company by another company or other business.

• Acquisition

• Merger

• Foreign Direct Investment

What are the initials for the concept in which money is invested in companies, property, or other assets by people or organizations from other countries?

This occurs when multinational corporations enter into developing countries to build new factories or stores.

• Entry modes

• Licensing

• Greenfield investment

The ways in which a company can expand its services into a non-domestic market: _______________

A business activity that is done by two separate companies working together.

• Acquisition

• Strategic alliance

• Market agreement

The set of actions that a company uses to promote its brand or product in the market.