C1 - Social media vocabulary

How many followers do you have on social media?

• the number of comments received.

• friends or contacts

• the number of likes you have.

• the number of shares on posts.

The band’s fanbase is mainly made up of teenage girls.

• group of mad people

• group of outliers

• group of enthusiasts

• group of admirers

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A lot of social media advertising targets teenagers.

• looks at

• is aimed at

• helps

• lies to

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Many companies now use influencers to market their products, and apparently this has really boosted sales

• promote, advertise, increased

• consumers, declined, increased

• prices, rose, demand

• supply, decreased, comnsume

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Sonia loves labels like Gucci and Prada. She always has the latest designer goods

• expensive items made by an unknown designer

• rubbish T-shirts made by Shawn Mendes

• cheap items made by a farmer

• expensive items made by a famous designer

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Companies may feel that influencers can engage with the customer more than celebrities can,

and they may be easier for people to emulate.

• to be married,

  be like someone

• ignore something, paint a room

• be involved and connected with,

  try to be like someone you admire,

• be involved with,

  pretend to be something

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Fashion brands sponsor influencers who show their clothes and accessories to their best advantage.

• give money to someone in return for a contribution

• give money to someone in return for a donation

• give money to someone in return for investment

• give money to someone in return for advertising

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Product placement on social media has become an important promotional tool for many small businesses.

• supplying an item for a photo/movie so it can be noticed

• putting products in a nice even line

• supplying an item for a photo/movie so it can't be noticed

• putting products in a shop

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