Ad Techniques

Which advertising technique puts down or gives negative labels to another rival company?

• card stacking

• name calling

• glittering generalities

• appeal to prestige

Which ad technique shows off how many customers they have and states that everyone wants their product?

• glittering generalities

• appeal to emotion

• testimonials

• bandwagon

Which ad technique uses slogans with positive language, but doesn't give much information about the product?

• appeal to prestige

• appeal to emotion

• glittering generalities

• card stacking

Which ad technique purposely ignores the problems with their product and only tells about the positive qualities?

• card stacking

• appeal to prestige

• testimonials

• name calling

Which ad technique uses stories, words, music and images to create a certain feeling (usually sadness or anger)?

• appeal to emotion

• name calling

• glittering generalities

• bandwagon

Which ad technique uses celebrities or real customers to promote the product?

• bandwagon

• testimonials

• card stacking

• appeal to prestige

Which technique uses strategies to appeal to people who need to be seen as rich, important or more elegant than others?

• bandwagon

• name calling

• appeal to emotion

• appeal to prestige

Which ad technique is this an example of?

• name calling

• appeal to prestige

• appeal to emotion

• card stacking

Which type of ad technique is used here?

• bandwagon

• testimonials

• appeal to emotion

• glittering generalities

What type of ad technique is being used?

• bandwagon

• card stacking

• appeal to prestige

• name calling