Ad Techniques
Authored by Katherine Branchetti
English
6th - 8th Grade
CCSS covered
Used 8+ times
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10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which advertising technique puts down or gives negative labels to another rival company?
card stacking
name calling
glittering generalities
appeal to prestige
Tags
CCSS.RI.6.8
CCSS.RI.7.8
CCSS.RI.6.5
CCSS.RI.7.5
CCSS.RI.8.5
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which ad technique shows off how many customers they have and states that everyone wants their product?
glittering generalities
appeal to emotion
testimonials
bandwagon
Tags
CCSS.RI.6.8
CCSS.RI.7.8
CCSS.RI.7.5
CCSS.RI.8.5
CCSS.RI.8.8
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which ad technique uses slogans with positive language, but doesn't give much information about the product?
appeal to prestige
appeal to emotion
glittering generalities
card stacking
Tags
CCSS.RI.7.8
CCSS.RI.6.5
CCSS.RI.7.5
CCSS.RI.8.5
CCSS.RI.8.8
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which ad technique purposely ignores the problems with their product and only tells about the positive qualities?
card stacking
appeal to prestige
testimonials
name calling
Tags
CCSS.RI.6.8
CCSS.RI.7.8
CCSS.RI.6.5
CCSS.RI.7.5
CCSS.RI.8.5
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which ad technique uses stories, words, music and images to create a certain feeling (usually sadness or anger)?
appeal to emotion
name calling
glittering generalities
bandwagon
Tags
CCSS.RI.6.8
CCSS.RI.6.5
CCSS.RI.7.5
CCSS.RI.8.5
CCSS.RI.8.8
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which ad technique uses celebrities or real customers to promote the product?
bandwagon
testimonials
card stacking
appeal to prestige
Tags
CCSS.RI.6.8
CCSS.RI.7.8
CCSS.RI.6.5
CCSS.RI.8.5
CCSS.RI.8.8
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which technique uses strategies to appeal to people who need to be seen as rich, important or more elegant than others?
bandwagon
name calling
appeal to emotion
appeal to prestige
Tags
CCSS.RI.6.8
CCSS.RI.7.8
CCSS.RI.6.5
CCSS.RI.7.5
CCSS.RI.8.8
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