Strategies in Advertising (ethos pathos logos,etc.)

An appeal to emotion.

• Logos

• Ethos

• Pathos

An appeal to logic or reason.

• Logos

• Ethos

• Pathos

An appeal to credibility or

character.

• Logos

• Ethos

• Pathos

The suggestion that using

this product puts the user

ahead of the time.

• Patriotism

• Avante Garde

• Plain folks

Buy a burger, get free fries.

• Bribery

• Avante Garde

• Plain folks

The suggestion that you should join the crowd or be on the winning side by using a product- you don’t want to be the only person without it

• Bribery

• Avante Garde

• Bandwagon

A cereal manufacturer shows an ordinary family sitting down to breakfast and enjoying their product.

• Bribery

• Plain Folks

• Bandwagon

A coffee manufacturer shows people dressed in formal gowns and tuxedos drinking their brand at an art gallery.

• Bribery

• Plain Folks

• Snob Appeal

A person having back problems after buying the “wrong” mattress.

• Pathos

• Ethos

• Logos

The suggestion that purchasing this product shows your love of your country

• Bribery

• Patriotism

• Snob Appeal