
Advertising - Part 1
Authored by braulio ortega
Other
9th - 12th Grade
Used 1+ times

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13 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Who is responsible for communicating with the target market, conducting research, and understanding how the target market lives, works, and thinks?
Art director
Account planner
Copywriter
Creative director
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which employee is in charge of deciding how the advertisement will visually appear?
Media planner
Account executive
Art director
Copywriter
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which role ensures that the creative work aligns with the client's needs and conveys the right message?
Producer
Account planner
Creative director
Art director
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is the purpose of brand advertising?
To communicate rational arguments about a product
To build an image or identity for a brand
To develop media plans
To produce the advertisement
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which step in the planning process involves determining how much money will be allocated for advertising activities?
Set Objectives
Develop the Creative Strategy
Determine the Budget
Evaluate the plan effectiveness
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Who oversees everything that happens after the client approves the campaign development?
Producer
Art director
Account executive
Media planner
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which role is responsible for writing the text used in the advertisement?
Copywriter
Media planner
Creative director
Account planner
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