Marketing Quiz Ch. 17 18 19

The process of identifying and assessing what is being said about a company, individual, product, or brand is called ___________.

• social media monitoring

• sales promotion

• advertising campaign

• crowdsourcing

A situation in which consumer response is sensitive to changes in price exhibits ______ demand.

• stagnant

• elastic

• inelastic

• fluctuating

Costs that change with the level of output are called _____ costs.

• variable

• independent

• fixed

• indirect

Name the method of determining what sales volume must be reached before total revenue equals total costs.

• Break-even analysis

• Opportunity analysis

• Markup pricing

• Fixed-cost pricing

Blogs that entail shorter posts than traditional blogs are called:

• buzz

• Corporate blog

• Noncorporate blog

• Microblogs

Determining sales goals is part of effective sales management. A statement of a salesperson’s sales goals, usually based on sales volume, is called a(n) _________.

• sales plan

• quota

• referral

• offer

Unlike consumer-focused salespeople, business-focused salespeople

• call on other companies to sell their products

• do not travel to customer locations

• shorten the sales process time

• require customers to come directly to a retail store

Which of the following refers to using consumers to develop and market products?

• Offshoring

• Outsourcing

• Social media monitoring

• Crowdsourcing

Blogs that are sponsored by a company or one of its brands and are maintained by one or more company employees are called ___________ blogs.

• personal

• noncorporate

• unprofessional

• Corporate

Which of the following is NOT an advantage of personal selling?

• Personal selling provides a detailed explanation or demonstration of the product

• Costs can be controlled by adjusting the size of the sales force

• Personal selling is considerably more effective than other forms of promotion in obtaining a sale and gaining a satisfied customer

• Personal selling is not as effective as other forms of sales promotion.