Sports & Ent Study Guide

Marketing and Advertising are the same thing.

• True

• False

________ occurs when the business and the customer both give and receive something of value.

• satisfaction

• an exchange relationship

• Creation

• Maintenance

Sports and entertainment marketing is a small and fairly new industry.

• True

• False

The primary focus of marketing should be ________.

• making money

• product research

• satisfying customer needs

• creating memorable advertisement

The marketing mix describes how a business blends the four marketing elements.

• True

• False

________ involves the locations and methods used to make products available to customers.

• promotion

• pricing

• marketing-information management

• distribution

A television advertisement that airs during the Super Bowl is a type of promotion.

• True

• False

The process of establishing and communicating to customers the value or cost of goods and services is called ________.

• pricing

• market planning

• selling

• financing

A ballpark asks customers to rate the quality of the food at the concession stands in order to determine which menu items can be improved. This is an example of marketing-information management.

• True

• False

Which of the following is NOT a demographic characteristic?

• income

• gender

• hair color

• age