Marketing Q2 Exam review

True or False: Product promotion is focused on promoting the brand or image of the company, rather than specific products.

True or False: Sales promotions are designed to encourage customers to buy a product immediately by offering incentives such as discounts or limited-time offers.

True or False: Institutional promotion focuses on promoting the company’s image or reputation, rather than specific products.

True or False: Public relations is a marketing function that aims to build and maintain a positive relationship between a company and its customers, investors, and the public.

True or False: Slotting allowances are fees paid by manufacturers to retailers for shelf space.

True or False: A press kit includes a detailed report on a company’s financial performance and quarterly results.

True or False: Publicity refers to the free media coverage a company gets through news outlets or other channels.

True or False: A marquee is typically a sign or display used outside a store or business to advertise upcoming sales or events.

Which of the following is an example of a sales promotion?

Which of the following best describes institutional promotion?