Marketing Q2 Exam review

True or False: Product promotion is focused on promoting the brand or image of the company, rather than specific products.

• True

• False

True or False: Sales promotions are designed to encourage customers to buy a product immediately by offering incentives such as discounts or limited-time offers.

• True

• False

True or False: Institutional promotion focuses on promoting the company’s image or reputation, rather than specific products.

• True

• False

True or False: Public relations is a marketing function that aims to build and maintain a positive relationship between a company and its customers, investors, and the public.

• True

• False

True or False: Slotting allowances are fees paid by manufacturers to retailers for shelf space.

• True

• False

True or False: A press kit includes a detailed report on a company’s financial performance and quarterly results.

• True

• False

True or False: Publicity refers to the free media coverage a company gets through news outlets or other channels.

• True

• False

True or False: A marquee is typically a sign or display used outside a store or business to advertise upcoming sales or events.

• True

• False

Which of the following is an example of a sales promotion?

• News release

• Discount coupon

• Company logo

• Brand storytelling

Which of the following best describes institutional promotion?

• Aimed at increasing product sales directly

• Focused on building a positive image or reputation for a company

• Only involves advertising

• Aimed at encouraging immediate consumer purchases