Role of Promotion and Advertising Media

The idea of a promotion is to make people aware of your competition.

• True

• False

There are several types of promotions.

• True

• False

Below the line promotions include advertising, press releases, consumer promotions (schemes, discounts, contests).

• True

• False

Above the line promotions include trade discounts, freebies, incentive trips, awards, etc.

• True

• False

Sales Promotions is one of the most effective ways of customer relationship. Such selling works best when a good working relationship has been built up over a period of time.

• True

• False

There are business-to-business promotional programs, and there are consumer programs

• True

• False

Businesses are drawn to the same styles of promotion.

• True

• False

When you launch a new product or ask customers to engage with your business in a new way, this sets you apart from your competition.

• True

• False

When you focus on creating added value to your regular assortment, you can charge premium prices.

• True

• False

As a general rule of thumb, companies should spend around 15 percent of their total revenue on promotions to maintain their current position.

• True

• False