
Role of Promotion and Advertising Media
Authored by Michele Bradley
Business
9th - 12th Grade
Used 5+ times

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15 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The idea of a promotion is to make people aware of your competition.
True
False
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
There are several types of promotions.
True
False
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Below the line promotions include advertising, press releases, consumer promotions (schemes, discounts, contests).
True
False
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Above the line promotions include trade discounts, freebies, incentive trips, awards, etc.
True
False
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Sales Promotions is one of the most effective ways of customer relationship. Such selling works best when a good working relationship has been built up over a period of time.
True
False
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
There are business-to-business promotional programs, and there are consumer programs
True
False
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Businesses are drawn to the same styles of promotion.
True
False
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