Chapter 17 Review

An impression that defines the public's view of a business.

• image

• first impression

• smile

• attitude

employee within a business whose job is to present the customer's perspective

• customer service specialist

• sales representative

• manager

• customer affairs specialist

positive communication about a business

• good reputation

• business relationships

• institutional promotion

• public service announcement

news presentations that create an impressions about a business.

• press release

• publicity

• editorial

• commercial break

money a manufacturer pays a retail chain to place a product on store shelves

• slotting allowance

• bond money

• lay-away-deposit

• buying allowance

a story sent to the media which is written by and about a company or organization.

• press release

• news release

• novel

• short story

an item such as a coupon or factory pack that is free to consumers as a condition of purchase

• premium

• discount

• bargain

• perk

featuring a specific product on TV shows or in the movies

• product promotion

• product advertisement

• quick sale

• product placement

short-term activities designed to increase consumer purchases by offering by a buying incentive

• sales promotion

• product advertisement

• door-buster sale

• product placement

a folder that includes a variety of media-ready information about a company

• portfolio

• news release

• business media letters

• press kit