TEST: Digital Marketing in Sports & Entertainment

This term refers to the use of any electronic channel, electronic media or online platform to promote a business, a brand and athlete or a celebrity

• Digital Marketing
• Broadcasting
• Newspaper Advertising
• Industrial Marketing

E-mail marketing is __________sending a promotional message to a group of people using email

• directly
• indirectly
• proportionally
• often

This e-mail marketing is a method of promoting via email whereby the recipient of the message has consented to receive it

• Spam E-Mails
• Banner E-Mails
• Opt-in E-Mails
• Transactional E-Mails

This involves the promotion of websites by increasing their visibility in search engine results primarily through paid advertising

• search engine tune-up
• search engine digitalization
• search engine optimization
• search engine overhaul

These ads open a new browser window under a website visitor's initial browser window

• pop-up ads
• banner ads
• pop-under ads
• floating ads

________ _________ marketing involves the promotion of websites by increasing their visibility in search engine results primarily through paid advertising

• social media
• search engine
• organic engagement
• digital platform

This type of marketing is focused on reaching the target market utilizing smart phones

• elevator marketing
• trick marketing
• mobile marketing
• floating marketing

Smartphones are being used to replace paper tickets in the entertainment industry. What term refers to the entertainment or sporting ticket that can be displayed on your smartphone?

• M-Ticket
• E-Ticket
• I-Ticket
• J-Ticket

Mobile marketing messages can be delivered by text message: SMS or MMS. What does SMS stand for?

• multimedia messaging service
• short message service
• marketing messaging service
• small message service

An __________ ad displays before a user can access requested content, sometimes while the user is waiting for the content to load.

• interstitial
• electronic
• organic element
• engagement