Revision Quiz (Trial)

Harper Williams runs a online business selling insulated coffee mugs. He hires a marketing expert and pay him a large sum of money to work on marketing project to make his mugs appear at a higher rank on Google’s results pages. The marketing expert worked on the key-word optimisation for several weeks and finally improved the search engine results on Google.

Harper Williams has employed which of the following?

• Search Engine Optimisation (SEO)

• Pay-per-click (PPC) mechanics

• Search Engine Marketing

• Social Media Marketing

Harper Williams runs a online business selling insulated coffee mugs. He engaged several influencers to promote his mugs on their instagram channels. For each customer that make a purchase using the influencer's link to the online store, Harper Williams pays a commission to the influencer.

Harper Williams is using which of the following marketing strategy?

• Content Marketing

• Affiliate Marketing

• Broadcast Advertising

• Media Advertising

Sierra Rodriguez is a musician "wannabe" but his songs are terrible in taste and gathers only a handful of followers. Recently he wrote another song called "Helped A Brother Out" and posted it on Spotify, but it no listeners since it was posted.

This new song that Sierra Rodriguez wrote is

• not protected under the copyrights since Sierra Rodriguez did not file for protection

• not protected under the copyrights since nobody will listen to his new song anyway

• protected under the copyright for 25 years

• protected under the copyright for 70 years

Sierra Rodriguez is a musician "wannabe" but his songs are terrible in taste and gathers only a handful of followers. Recently he wrote another song called "Helped A Brother Out" and posted it on Spotify, but it no listeners since it was posted.

Which of the following collective management organisation (CMO) should Sierra Rodriguez use to acknowledge IP?

• COMPASS

• CLASS

• MPLC

• IPOS

Ethan Ramirez set up a bakery called "13 Cup Cakes" and has a special drive-through pick-up option for motorist. His store is just round the corner of a major highway exit with a lot of traffic passing by. Which of the following is the best offline digital marketing to promote his drive-through pick-up option?

• Electronic Billboard

• Radio Marketing

• Television Marketing

• Mobile Marketing

Ava Fischer is the marketing director in a toy manufacturing company and she wants to increase the brand awareness. She wants to pick a few top influencers who will independently review the toys and promote the brand on their respective social media. 

Which of the following correctly categorises this type of media?

• Earned media

• Owned media

• Paid media

• Shared media

A restaurant schedules weekly posts about their menu specials but never checks their social media accounts for comments or messages. When a user comments with a dietary restriction query, it goes unanswered, leading to frustration and a missed opportunity for customer engagement.

What has the restaurant done poorly for engaging the user? 

• Planned posts way ahead of time

• Adopted a "set and forget" style

• Failing to schedule 'real-time' budget

• Failed to make the menu specials special