International Business Reading Test - IES Miguel Romero Esteo

Mi nombre es Alejandro Sánchez López y estoy haciendo un curso de...

• Ofmática

• DUA

• Kit de herramientas digitales II

• Cuaderno Séneca

1. Television and newspaper advertisements are still the best ways to promote products.

• TRUE

• FALSE

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CCSS.RI.11-12.8

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.9-10.5

CCSS.RI.8.8

2. These days, people use social media more, shop online more and choose the videos they want to watch.

• TRUE

• FALSE

Tags

CCSS.RI. 9-10.2

CCSS.RI.11-12.2

CCSS.RI.8.2

CCSS.RL.11-12.2

CCSS.RL.9-10.2

3. Nearly three-quarters of Instagram users have shopped on the app.

• TRUE

• FALSE

Tags

CCSS.RI.9-10.7

CCSS.RL.9-10.7

CCSS.RI.8.7

CCSS.RI.11-12.7

CCSS.RL.11-12.7

4. Most people say that if they like a product, the buying experience doesn't matter.

• TRUE

• FALSE

Tags

CCSS.RI.11-12.8

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.9-10.5

CCSS.RI.8.8

5. Most people will agree to share their data in exchange for a better shopping experience.

• TRUE

• FALSE

6. Videos are a great way for companies to give information about their products and to interact with their customers.

• TRUE

• FALSE

Tags

CCSS.RI.11-12.8

CCSS.RI.9-10.7

CCSS.RL.9-10.7

CCSS.RL.11-12.8

CCSS.RI.8.7

7. SEO is about making sure people see your product or company when they do internet searches.

• TRUE

• FALSE

Tags

CCSS.RI.11-12.8

CCSS.RI.9-10.7

CCSS.RL.9-10.7

CCSS.RL.11-12.8

CCSS.RI.8.7

8. If your company is already using digital marketing, it doesn't need to change.

• TRUE

• FALSE

Tags

CCSS.RI.11-12.8

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.9-10.5

CCSS.RI.8.8

9. 9. Advertisements using people's names to get their attention

• Shopping on social media

• Focus on customer experience

• Personalisation

• Video content

• SEO

Tags

CCSS.RI.11-12.8

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.9-10.5

CCSS.RI.8.5