Test: Global Sports & Entertainment Mktg.

This is the most popular sport in the world. Approximately 3.5 billion people either watch or play the game. It is popular in all of Europe, Asia, South America, Africa, and it is growing in popularity in North America

• Rugby
• Football
• Soccer
• Cricket

These brothers held the first paid screening of a moving film in Paris in 1895. Their film was made with the camera they invented and depicted passengers loading and unloading a train

• The Lumiere Brothers
• The Smith Brothers
• The Marx Brothers
• The Wright Brothers

This is the process of planning and creating exchanges that will satisfy customer needs and wants

• Manufacturing
• Engineering
• Advertising
• Marketing

Sports and entertainment businesses and organizations will use the marketing mix to reach a global target market. What is the Marketing Mix, also known as the 4 P’s?

• The combination of procurement, performance, promotion and production decisions
• The combination of production, performance, place and people decisions
• The combination of product, price, place and promotion decisions
• The combination of personality, promotion, production and procurement decisions

This is the term used to describe anything offered to global customers that will satisfy their needs and wants. It can be tangible or intangible

• The Product
• The Gift
• The Supply
• The Commodity

This is any form of communication designed to inform, remind, or persuade customers about a business or its products.

• Statement
• Promotion
• Announcement
• Proclamation

This element of the Marketing Mix refers to the locations and methods used to market goods and services

• Price
• Place
• Prospect
• Promotion

Seeing a movie is a (an) _________________ service purchased by the consumer

• intangible
• tangible
• physical
• industrial

This term refers to the growing importance and emphasis on developing international economic relationships

• Industrialization
• Globalizatoin
• Mechanization
• Marketization

This is the favored strategy for expanding sports and entertainment businesses:

• International Marketing
• General Marketing
• National Marketing
• Domestic Marketing