Scaling and Design of Questionnaire

Which of the following is an example of a nominal scale?

• Age

• Gender

• Income

• Temperature

What type of scale uses labels or names to identify categories of like items?

• Ordinal Scale

• Interval Scale

• Ratio Scale

• Nominal Scale

Which measurement scale is used for ranking but does not quantify the difference between ranks?

• Nominal Scale

• Ordinal Scale

• Interval Scale

• Ratio Scale

Which scaling technique involves respondents distributing a given number of points across various items?

• Likert Scale

• Semantic differential scale

• Constant sum scale

• Ordinary scale

The Likert scale typically uses which range of response options?

• 1 to 3

• 1 to 5

• 3 to 7

• 5 to 10

Which scaling method involves respondents rating an item on a bipolar scale defined by contrasting adjectives?

• Likert scale

• Semantic differential scale

• Ordinary scale

• Constant sum scale

What is the primary purpose of a pilot test in questionnaire design?

• To finalize the questions

• To analyze data

• To identify and correct potential problems

• To distribute the final questionnaire

Which of the following is a key consideration when designing a questionnaire?

• Ensuring the questions are as long as possible

• Using technical jargon to sound professional

• Keeping the questions clear and concise

• Avoiding demographic questions

What is the term for questions that suggest a certain response by the way they are phrased?

• Open-ended questions

• Closed-ended questions

• Leading questions

• Loaded questions

What type of question allows respondents to answer in their own words?

• Dichotomous question

• Multiple-choice question

• Open-ended question

• Scale question