Social Media

What is a lead?

• A potential customer interested in your product or service

• A type of social media post

• A marketing strategy

• A financial report

What are the 4 P's of marketing?

• Product, Price, Place, Promotion

• Plan, Process, People, Profit

• Product, People, Price, Promotion

• Plan, Price, Place, Promotion

What is the key difference between one-to-many and one-to-one marketing?

• One-to-many targets a large audience, one-to-one targets an individual

• One-to-many is more expensive than one-to-one

• One-to-one is less effective than one-to-many

• One-to-one uses social media, one-to-many does not

What is Search Engine Optimization (SEO)?

• A process to improve the visibility of a website on search engines

• A type of social media post

• A financial strategy

• A customer service technique

What was the impact of the dot-com bubble on internet usage?

• Increased internet usage, especially for businesses

• Decreased internet usage

• No significant impact

• Only affected social media platforms

What is a platform in terms of social media?

• A type of software that allows users to interact and share content

• A marketing strategy

• A financial report

• A customer service technique

What is Return On Investment (ROI)?

• A measure of the profitability of an investment

• A type of social media post

• A marketing strategy

• A financial report

What is a key performance indicator (KPI)?

• A measurable value that demonstrates how effectively a company is achieving key business objectives

• A type of social media post

• A marketing strategy

• A financial report

What is the 80-20 rule?

• 80% of results come from 20% of efforts

• 80% of efforts lead to 20% of results

• 80% of content should be promotional, 20% should be informative

• 80% of customers are satisfied, 20% are not

What is content marketing?

• A marketing strategy focused on creating and distributing valuable content to attract and retain a clearly defined audience

• A type of social media post

• A financial report

• A customer service technique