Marketing Quiz

Marketing Quiz

University

21 Qs

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Marketing Quiz

Marketing Quiz

Assessment

Quiz

Other

University

Practice Problem

Easy

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21 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the process by which companies create value for customers and build strong customer relationships to capture value from customers in return?

Marketing

Relationships

Market offerings

Exchange

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the act of obtaining a desired object from someone by offering something in return?

De-marketing

Target marketing

Market segmentation

Exchange

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the set of actual and potential buyers of a product?

Markets

Market segmentation

Marketing system

Marketing management

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the art and science of choosing target markets and building profitable relationships with them?

De-marketing

Marketing management

Target marketing

Market segmentation

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the idea that consumers will favor products that offer the most quality, performance, and features?

Marketing concept

Product concept

Production concept

Selling concept

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the difference between total customer value and total customer cost?

Customer perceived value

Customer satisfaction

Customer lifetime value

Share of customer

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What refers to working closely with partners in other company departments and outside the company to jointly bring greater value to customers?

Social marketing campaigns

Customer relationship management

Partner relationship management

Customer equity

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