Multi-select: What should your team's key messages contain? (Hint: See photo)

• Action verbs (e.g. increase)

• Clear and specific reasons (based on data)

• Impact on humans

• Elaboration of reasons

What does the messaging technique of "emotional appeal" entail?

• Research and citations

• Words, anecdotes and other delivery skills that elicit specific emotions

• Statistics and other hard evidence

• Contextual information

What is the purpose of applying emotional appeal, needs and desires, and associations in messaging techniques?

• To make the data story more engaging and relatable by eliciting specific emotions and appealing to underlying needs

• To confuse the audience with complex language

• To avoid connecting with the audience on a personal level

• To hide the key messages within the data story

What is the purpose of the Standard Narrative Framework (Freytag’s Pyramid) in data storytelling?

• To discourage the use of visuals in data stories

• To limit creativity in storytelling

• To provide a clear structure for building a compelling data story

• To confuse the audience with a complex structure

What is the significance of crafting key messages that are stated in whole at the end of a data story (<200 words), and reiterated in parts throughout the data story?

• To overwhelm the audience with information

• To keep the audience focused and engaged throughout the data story

• To include as much data as possible without context

• To avoid any emotional appeal in the storytelling

Which of the following narrative elements could your CA2 data visuals fit into? (Select all that apply)

• Setting (Background, hook)

• Rising Insights (Supporting details revealing deeper insights)

• Aha moment (Central insight)

• Solution and Next Steps (Recommendations)

What is the purpose of linking the data story to specific SDGs (Sustainable Development Goals)?

• To avoid any references to external sources

• To demonstrate how the data story addresses important global challenges

• To show off the team's knowledge of global issues

• To confuse the audience with acronyms

What should be included in the CA2 Power BI file to receive a good grade?

• Key messages exceeding 200 words and indirect link to SDGs

• A detailed analysis of the team's favourite data point

• A list of unrelated research questions and unclear visualizations

• Specific research questions, appropriate visualizations, numerical summaries, key messages, and link to SDGs

Is my team leader clear about his/her role?

• Yes!

• Naurrr

My team will submit our winning data story plan (CA2) on Brightspace Assignment by the end of our timetabled lesson in Week _!