Marketing Quiz

What is the concept of marketing myopia?

• Focusing on existing wants

• Focusing on underlying consumer needs

• Focusing on competitor analysis

• Focusing on societal needs

What does the term 'de-marketing' refer to?

• Marketing to destroy demand

• Marketing to increase demand

• Marketing to reduce demand

• Marketing to shift demand

What is the aim of de-marketing?

• To increase demand

• To reduce demand

• To shift demand

• To destroy demand

What is the value proposition in marketing?

• The competitor analysis

• The cost of the product

• The benefits promised to customers

• The marketing budget

What is the selling concept in marketing?

• Consumers will buy without promotion

• Consumers need large-scale promotion

• Consumers buy based on quality

• Consumers buy based on price

What is the societal marketing concept?

• Considering only company requirements

• Considering only consumer wants

• Considering long-term interests of society

• Considering short-term profits

What is customer perceived value?

• Total customer value

• Difference between total value and cost

• Customer satisfaction level

• Total customer cost

What is partner relationship management?

• Working with suppliers only

• Working with partners inside the company

• Working with competitors

• Working with partners outside the company

What do financial publics influence?

• Product safety

• Consumer organizations

• Company's ability to obtain funds

• Media coverage

What is the economic environment in marketing?

• Factors affecting distribution channels

• Factors affecting advertising effectiveness

• Factors affecting product quality

• Factors affecting consumer purchasing power