SWOT Analysis Quiz

What are the two main branches of strategy analysis?

• Financial and operational analysis

• Market and product analysis

• Customer and competitor analysis

• Internal and external environment analysis

What does the acronym SWOT stand for?

• Strengths, Weaknesses, Objectives, Tactics

• Strategy, Weaknesses, Objectives, Threats

• Strategy, Weaknesses, Opportunities, Tactics

• Strengths, Weaknesses, Opportunities, Threats

Which elements of SWOT analysis are related to a firm's internal environment?

• Weaknesses and Threats

• Strengths and Opportunities

• Opportunities and Threats

• Strengths and Weaknesses

Which of the following is an example of a firm's strength?

• Strong brand recognition

• Higher cost structure

• Advent of a new technology

• Entry of a strong competitor

What is an example of a firm's weakness?

• Advent of a new technology

• Entry of a strong competitor

• Strong brand recognition

• Higher cost structure

What can be considered an opportunity in SWOT analysis?

• Entry of a strong competitor

• Strong brand recognition

• Higher cost structure

• Advent of a new technology

What is an example of a threat in SWOT analysis?

• Entry of a strong competitor

• Advent of a new technology

• Strong brand recognition

• Higher cost structure

How are internal strengths and external opportunities paired in a SWOT table?

• As helpful elements

• As harmful elements

• As neutral elements

• As competitive elements

What is the purpose of using a SWOT analysis?

• To group and visualize strengths and weaknesses and identify potential threats and opportunities

• To analyze financial statements

• To develop marketing strategies

• To evaluate employee performance

What must a company's management team do to take advantage of an opportunity?

• Eliminate threats

• Recognize opportunities when they arise and act accordingly

• Reduce costs

• Increase brand recognition