Which of the following is NOT listed as an essential activity in a successful digital marketing strategy?

• Lead generation

• Prospect nurturing

• Product development

• Sales conversion

What is the primary goal of sales conversion in digital marketing?

• Generating leads

• Building customer relationships

• Turning prospective customers into actual customers

• Encouraging customers to buy unrelated items

Which activity involves developing a series of touch points to build familiarity, rapport, and trust with prospective customers?

• Lead generation

• Prospect nurturing

• Sales conversion

• Up-selling

What is the difference between up-selling and cross-selling?

• Up-selling encourages customers to buy additional, related items, while cross-selling encourages customers to buy additional, unrelated items.

• Up-selling encourages customers to buy unrelated items, while cross-selling encourages customers to buy related items.

• Up-selling is about generating leads, while cross-selling is about converting sales.

• Up-selling is about building customer relationships, while cross-selling is about generating leads.

Which platform is mentioned as a general approach for lead generation?

• Facebook

• Twitter

• LinkedIn

• Instagram

What is the primary goal of customer nurturing?

• To sell more products to new customers

• To build rapport and provide ongoing value to customers

• To develop a targeted marketing campaign

• To encourage customers to refer friends and family

What does customer reselling involve?

• Selling more products and services to new customers

• Selling more products and services to existing customers

• Encouraging customers to refer friends and family

• Building rapport with customers

Why is it important to have a process in place for customer referrals?

• Referred customers are less likely to buy from you

• Referred customers are more likely to buy from you

• It helps in building rapport with customers

• It helps in developing a targeted marketing campaign

What should you consider as you develop each stage of your digital marketing strategy?

• Focusing solely on generating leads

• Encouraging customers to refer friends and family

• Which activities you are focusing on

• Selling more products to new customers

What is essential when trying to juggle multiple aspects of a business?

• Generating new leads

• Selling more products to new customers

• Having a carefully planned and documented digital marketing strategy

• Building rapport with customers