Marketing Channel

What is the definition of Value Delivery Network?

• A set of independent organizations help making a product or service available

• The firm’s suppliers, distributors, and ultimately customers who partner with each other to improve the performance of the entire system.

• The one we mentioned earlier

• Stocking the product in as many outlets as possible

What is Marketing Channel (distribution channel)?

• A set of marketers making a product or service available for consumption by the business user.

• a system of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer, which incorporates environmental, social, and financial considerations.

• A channel that relates all form of marketing strategies which help companies earn profits

• A set of interdependent

  organizations that help make a product or service available for use or

  consumption by the consumer or business user.

What does this process illustrates?

• The 4P Marketing Mix

• A Modern Marketing System

• the Supply Chain Management

• The Marketing Logistic

What is Horizontal conflict?

• Occurs among firms at the same level of the channel.

• A conflict which is horizontally

• Conflict between different levels of the same channel

• What???

What are the types of Marketing Channel?

• Traditional Channel

• Vertical Marketing System (VMS)

• Horizontal Marketing System

• Multichannel System

• All of it

What is Inbound Logistics?

• moving the products from the factory to the resellers, which end up in customer hands

• moving the products from the suppliers to the customer

• moving the products and materials from suppliers to the factory

• reusing, recycling, refurbishing, or disposing of broken, exceed products

What does this diagram represents?

• How a Distributor increases the Number of Channel Transations

• Consumer and Business Marketing Channel

• The relationship between Distributors and other partners

• How a Distributor reduces the Number of Channel Transations

How many function do logistic system implies?

• 2

• 3

• 4

• 5