Lesson 2. Cold calls

What is this sentence for?

"In today's competitive retail market, managing customer data and interactions effectively is crucial."

• Highlights a general industry challenge

• Gauge needs

• Focus on benefits

• Introduce the company

What is this sentence for?

"We offer a CRM software solution specifically designed to help fashion retailers like yourselves."

• Highlights a general industry challenge

• Express interests

• Present Solution

• Handle Objections

What is this sentence for?

"Could you be available for a short 15-minute call next week to discuss your customer relationship management needs in more detail?"

• Identify Needs

• Express interests

• Present Solution

• Call to Action

"We've helped similar clothing chains like Ann Clothing to increase customer retention by up to 20% in 1 month."

• Identify Needs

• Highlight Benefits

• Present Solution

• Call to Action

"Would you be available for a short demo next week to see how our CRM can fit your needs?"

• Identify Needs

• Highlight Benefits

• Present Solution

• Call to Action

"Our CRM software can help you centralize customer information, track buying behavior, and personalize marketing campaigns."

• Identify Needs

• Highlight Benefits

• Present Solution

• Call to Action

"Thank you for your time, Mr. Barclay. I'll send you an email with some additional information about our CRM software. Feel free to contact me if you have any questions."

• Introduce yourself

• Confirm next step

• Present Solution

• Call to Action

"I see you have a new store opening in Nottingham - Congratulations!"

• Build rapport

• Confirm next step

• Present Solution

• Identify needs

"That's a common concern. Our software is designed to be user-friendly and requires minimal training for your staff."

• Build rapport

• Confirm next step

• Handling Objections

• Identify needs

"I understand budget is always a concern. However, the ROI on a CRM can be significant, considering the potential increase in customer satisfaction and sales."

• Build rapport

• Confirm next step

• Handling Objections

• Identify needs