Businesses and the Olympics

What was sold to support the first Olympics in Athens in 1896?

• Merchandise

• Tickets

• Souvenirs

• Commemorative stamps

Which of the following is NOT a global consumer brand sponsoring the Olympics?

• Airbnb

• Samsung

• Visa

• Apple

Which French IT firm is a long-standing sponsor of the Olympics?

• Atos

• IBM

• Dell

• VMware

What is the main reason B2B brands sponsor large events like the Olympics?

• To compete with consumer brands

• To gain emotional resonance and broader audience reach

• To avoid traditional advertising

• To sell products directly

What does the Olympics sponsorship program provides for companies?

• Brand visibility

• Exclusive opportunity to showcase expertise and products

• Free advertising

• Limited exposure

Which company is known for its long-term partnership with the International Olympic Committee (IOC) for technology services?

• Atos

• Microsoft

• Google

• Amazon

What is one of the key benefits for companies sponsoring the Olympics?

• Increased sales during the event

• Enhanced brand credibility and global recognition

• Reduced marketing costs

• Direct access to athletes

Which of the following companies is a well-known sponsor of the Olympics in the technology sector?

• Intel

• HP

• Oracle

• Adobe

What is one of the primary objectives for companies sponsoring the Olympics?

• To increase their market share

• To enhance their corporate social responsibility image

• To gain exclusive broadcasting rights

• To reduce operational costs

Which of the following companies is known for its sponsorship in the financial services sector for the Olympics?

• Mastercard

• PayPal

• Visa

• American Express