3.3.1 Marketing analayis

Before a company can try to sell their product, they need to understand the market they’re operating in. Which of the following is NOT a way a market can be classified?

• Geography

• Seasonality

• Product destination

• Product price

What is the formula for calculating market growth?

• (New market size - Old market size) / Old market size * 100

• (Old market size - New market size) / New market size * 100

• (New market size + Old market size) / Old market size * 100

• (Old market size + New market size) / New market size * 100

Which of the following statements is true about market share?

• Market share is the percentage of sales in a market made by multiple firms.

• Market share is the percentage of sales in a market made by one firm or one brand.

• Market share is the total sales in a market.

• Market share is the total number of products sold in a market.

What does a positive sales growth indicate?

• The company is losing sales.

• The company is gaining sales.

• The company’s market share is decreasing.

• The company’s market share is stable.

What is the formula for calculating market share?

What are the two features compared in market mapping?

• Price and quality

• Price and location

• Quality and brand name

• Brand name and location

How are products or brands positioned on a market map?

• Alphabetically

• According to their price and quality

• By their popularity

• Based on their sales volume

What can market maps help a business spot?

• A gap in the market

• The best location for a new store

• The most popular brand

• The highest quality product

What can market maps show about a business's competitors?

• Their sales volume

• Their marketing strategy

• Their closest competitors

• Their customer reviews

How can market mapping help if the sales of a product are declining?

• By increasing the product's price

• By finding out how customers view the product

• By changing the product's name

• By reducing the product's quality