3.3.4 Marketing Mix - Place

What is the primary role of intermediaries in the distribution channel?

• To manufacture goods

• To consume goods

• To facilitate the movement of goods from producer to consumer

• To provide customer service

Which of the following is an example of a retailer?

• A manufacturer

• A wholesaler

• An e-tailer

• An agent

What is the term used when wholesalers buy goods in bulk and sell them in smaller quantities to retailers?

• Direct selling

• Breaking bulk

• E-commerce

• Indirect selling

Which channel of distribution involves selling directly from the manufacturer to the consumer?

• Indirect selling

• Direct selling

• Multi-channel distribution

• Agent-based selling

What is a key advantage of using the Internet for direct selling?

• It increases the cost of goods

• It limits the market reach

• It provides access to a worldwide market

• It requires physical stores

What is the traditional distribution channel used for convenience goods?

• Direct selling

• Indirect selling (2-level channel)

• Direct selling through an agent

• Multi-channel distribution

What is a limitation of e-commerce mentioned in the text?

• Higher costs

• Limited market coverage

• Problems with establishing brand loyalty

• Requirement of physical stores

What is multi-channel distribution?

• Selling through a single channel

• Selling through multiple methods such as online and in-store

• Selling only through physical stores

• Selling only through e-commerce

What is one advantage of selling directly to the customer?

• Higher intermediary costs

• Lower profit margins

• Lower product prices

• Increased market coverage

Why might businesses choose to use intermediaries?

• To increase the final selling price

• To reduce market coverage

• To distribute a small amount of product to lots of shops

• To avoid using wholesalers