3.3.4 Marketing Mix - Promotion

What is the primary purpose of promotion in the marketing mix?

• To reduce production costs

• To inform customers about a product or service

• To increase the number of employees

• To improve product quality

Which of the following is NOT a promotional objective?

• Increasing sales and profits

• Increasing awareness of the product

• Reducing the cost of production

• Getting the customer's attention

What is one reason many companies choose to advertise through the media?

• To reduce the price of their products

• To promote a firm's public image

• To decrease the number of target customers

• To avoid using the Internet

Why is digital advertising considered cheaper than traditional forms?

• It requires no creative content

• It targets online adverts to customers who have shown interest

• It is only used for small businesses

• It does not require any form of payment

What is the impact of an advertisement that covers a two-page spread in a magazine compared to a single page?

• It has less impact

• It has the same impact

• It has more impact

• It is not allowed

During which phase of the product life cycle are products often heavily advertised?

• Growth phase

• Maturity phase

• Launch phase

• Decline phase

What is the objective of advertising during the growth phase of a product?

• To inform customers about the product

• To maintain or increase market share

• To remind consumers of the product

• To differentiate the product from competitors

What is a key aspect of product image?

• Reducing production costs

• Branding

• Increasing the number of employees

• Improving product quality

What is one way that branding differentiates a product from the competition?

• By reducing the price

• By using environmentally-friendly packaging

• By recognizing it through its name, logo, or slogan

• By increasing the number of employees

What is promotion designed to do?

• Decrease product awareness

• Increase product awareness

• Reduce product sales

• Eliminate product competition