3.3.4 Marketing Mix - Promotion
Authored by James Hannaford
Social Studies
Professional Development
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19 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary purpose of promotion in the marketing mix?
To reduce production costs
To inform customers about a product or service
To increase the number of employees
To improve product quality
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a promotional objective?
Increasing sales and profits
Increasing awareness of the product
Reducing the cost of production
Getting the customer's attention
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one reason many companies choose to advertise through the media?
To reduce the price of their products
To promote a firm's public image
To decrease the number of target customers
To avoid using the Internet
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is digital advertising considered cheaper than traditional forms?
It requires no creative content
It targets online adverts to customers who have shown interest
It is only used for small businesses
It does not require any form of payment
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the impact of an advertisement that covers a two-page spread in a magazine compared to a single page?
It has less impact
It has the same impact
It has more impact
It is not allowed
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
During which phase of the product life cycle are products often heavily advertised?
Growth phase
Maturity phase
Launch phase
Decline phase
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the objective of advertising during the growth phase of a product?
To inform customers about the product
To maintain or increase market share
To remind consumers of the product
To differentiate the product from competitors
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