SMM UNIT 5 - PROGRESS TEST

What sales and marketing objective is the team working on when they intend to engage customers, expand the audience and drive sales?

• Develop brand loyalty

• Build industry authority

• Increase access to a target market

• Open the door to a new market

Which of the following best explains Social Media ROI?

• A metric to show the amount of value generated by your

  investments.

• A metric to evaluated your Social Media presences online.

• A formula to calculate profit and loss.

• A measurement of Social Media Intelligence

Which one of the following is a metric to measure the rankings of your

posts and performance with social media algorithms?

• Likes

• Follows

• Comments

• Feedback

Which one of the following explains ARPU?

• The words mean Average Returns on Personal Usage.

• A metric for Social Media Platforms to sell advertising.

• A metric Social Media Platforms measures revenue from a user.

• A measurement of profit generated from companies selling their

  products online.

"In Click-through rate, the more clicks a company gets,"

• the more likes the company gains from the visitors

• the more visitors are drawn to their website

• the more the purchases made by customers

• the more likes the company gains from the visitors

The aim of social media branding on social media platforms is to

• provide very detailed explanation of each post

• boost brand awareness

• post all sorts of content at all times

• advertise in as many social media platforms as possible

"In social media, a follow represents a user who"

"

• likes to use the product as advertised by the company

• enjoys buying all the products marketed by the company

• choose to see all of another user's posts in their content feed

• stalks the company by visiting both the social media posts and

  physical building

Which one of the following is NOT a common type of Key Performance

Indicators on Social Media?

• Total Reach

• The Click-Through-Rate

• Time spent a post

• Referral Traffic

What is the formula of CTR?

• CTR equals Clicks divided by Impressions multiplied by 100.

• CTR equals Impressions times Clicks divided by 100.

• CTR equals Clicks times Impressions multiplied by 100.

• CTR equals Impressions divided by Views multiplied by 100.

100 peopled viewed your Instagram post from 3pm to 4pm on Tuesday. 10

of these people clicked on the link provided. Calculate the Click Through

Rate.

• 0.1 %

• 10 %

• 20 %

• 100 %