Strategic Marketing Chapter 3

Strategic Marketing Chapter 3

6th - 8th Grade

10 Qs

quiz-placeholder

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Strategic Marketing Chapter 3

Strategic Marketing Chapter 3

Assessment

Quiz

Business

6th - 8th Grade

Practice Problem

Medium

Created by

hydie cruz

Used 1+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The process of identifying customers for whom the company will optimize its offering

Target Market

Targeting

Segmentation

Market Segmentation

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The following are principles of Market Segment EXCEPT

Completeness

Exclusivity

Relevance

Similarity

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The value-based segment to specific observable and actionable characteristics

Systematic Targeting

Strategic targeting

Tactical Targeting

Tentative Targeting

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A category process that groups customers by focusing on those diffences that are relevant for targeting an ignoring those differences

Target Market

Targeting

Segmentation

Strategic

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Demographic Profile is unobservable

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Logic of Targeting where developing same offering for both customers which not effective for customers with different needs

One for all Strategy

One for Each Strategy

One to one Strategy

One to everybody Strategy

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

It focus on value by defined by customer needs and potential to create value for company

Tactical Targeting

Segmentation Targeting

Selective Targeting

Strategic Targeting

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