PMK_Final_Pricing and Competitive Strategy

What is the variable that a company can change overnight and see an immediate effect on revenues and profits?

• Marketing strategy

• Pricing

• Distribution channels

• Product quality

Which component is NOT important to consider when making pricing decisions?

• Brand color

• Value

• Price

• Cost

If a company aims at Cost leadership, what should be the focus?

• Value delivered to customers

• Offering differentiated products

• Keeping costs low

• Charging premium prices

What is Poundland's strategy when it comes to pricing?

• Charging premium prices for differentiated products

• Focusing on product quality

• Offering undifferentiated products at lower prices

• Ignoring competitors' prices

What is Apple's strategy regarding pricing?

• Charging the same price as competitors

• Offering undifferentiated products at lower prices

• Charging extra for highly differentiated products

• Ignoring customer perceptions