Consumer Behaviour

Individuals and households that buy or acquire goods and services for personal consumption make up the ________.

• Consumer market

• Market offering

• Market mix

• Subculture

Which of the following is one of the other stimuli present in a buyer's environment apart from a marketing stimuli?

• product stimuli

• cultural stimuli

• price stimuli

• promotion stimuli

According to the model of buyer behavior, which of the following is one of the two primary parts of a "buyer's black box"?

• technological stimuli

• buyer's decision process

• buyer's spending habits

• social stimuli

A shoe manufacturing company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and hence purchase the same brand of shoes. The shoe company believes that the band portrays the image of a ________ to the band's fans.

• membership group

• reference group

• status symbol

• lifestyle

A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage, occupation, economic situation, lifestyle, personality, and self-concept.

• personal characteristics

• perceptions

• attitudes

• psychographics

The buyer decision process consists of five stages. Which of the following is NOT one of these stages?

• need recognition

• information search

• conspicuous consumption

• purchase decision

The buying decision process starts with ________, in which the buyer spots a problem.

• need recognition

• information search

• impulse purchases

• alternative evaluation

Donna wants to buy a new coat. During the ________ stage of the buyer decision process she will ask her friends to recommend stores that sell good quality winterwear clothing. She will also go through newspapers and magazines to look out for offers and sales on coats.

• product evaluation

• alternative evaluation

• need recognition

• information search

John has decided to buy a particular smartphone that he saw reviewed online. Which of the following sources of information has most likely influenced John's purchase decision?

• commercial sources

• personal sources

• public sources

• market mavens

A particular automobile company works to keep its customers happy after each sale, aiming to delight each one of them in order to increase their customer lifetime value. Which of the following steps of the buyer decision process does the company exemplify?

• need recognition

• information search

• purchase decision

• postpurchase behavior