Digital Revolution & Marketing Strategies in Sri Lankan SME’S

WHAT ARE THE THREE OUTLETS OF THE STAGE CAFE & CAKE BAR ?

• GAMPAHA , MAHARAGAMA , KIRIBATHGODA

• KIRILLAWELA , MAHARA , COLOMBO 07

• MAHARA , KIRIBATHGODA , GAMPAHA

• KIRILLAWELA , KIRIBATHGODA , MAHARA

ONE OF THE EMERGING TREND IN A CAFE INDUSTRY THAT WE DISCUSS IN OUR PRESENTATION.

• USE OF PERSONALIZED DATA ANALYTICS TECHNIQUES

• USE DIGITAL MENU BOARDS

• SOCIAL MEDIA MARKETING & INFLUENCE PATNERSHIP

• CONTACTLESS & TOUCHLESS TECHNOLOGY

WHAT IS THE MAIN WEAKNESS OF THE HOGWARTS CAFE THAT WE CAN CLEARLY IDENTIFY?

• NOT UPDATING SOCIAL MEDIA PLATFORMS REGULARLY

• CHANGING CUSTOMER PREFERENCES

• NO NAME BOARD NEAR THE CAFE TO IDENTIFY THE CAFE

• POOR CUSTOMER COMMENTS

AT WHICH YEAR DID THE SALES REVENUE AND PROFIT OF BOTH HOGWARTS CAFE & STAGE CAFE INCREASED?

• 2021,2020

• 2020,2020

• 2021,2021

• 2021,2022

ONE OF THE WAY HOGWARTS CAFE IS ADOPTING TO DIGITAL TRENDS?

• USE SOCIAL MEDIA

• USE GOOGLE REVIEWS

• GIVE DISCOUNTS FOR SEASONAL SPECIAL

• DOING PROMOTIONAL CAMPAIGNS