CH 4 Market Research

CH 4 Market Research

University

35 Qs

quiz-placeholder

Similar activities

Market Segmentation, Targeting & Positioning

Market Segmentation, Targeting & Positioning

University

40 Qs

UTS Manajemen Keuangan

UTS Manajemen Keuangan

University

30 Qs

BSHM 2A Prelim Exam

BSHM 2A Prelim Exam

University

30 Qs

Assurance of Cash

Assurance of Cash

University

30 Qs

Production and Operations Management

Production and Operations Management

University

40 Qs

Quiz Tentang Perusahaan dan Keuangan

Quiz Tentang Perusahaan dan Keuangan

1st Grade - University

30 Qs

Sustainable tourism

Sustainable tourism

University

30 Qs

MID TERM QUIZ_Introduction to Economic_1A (Int'l)

MID TERM QUIZ_Introduction to Economic_1A (Int'l)

University

30 Qs

CH 4 Market Research

CH 4 Market Research

Assessment

Quiz

Business

University

Medium

Created by

Trenton Zazalak

Used 2+ times

FREE Resource

AI

Enhance your content in a minute

Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...

35 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the role of a marketing information system and a marketing decision support system in marketing decision making?

To create advertisements

To manage employee schedules

To assist in making informed marketing decisions

To design product packaging

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the concept of evidence-based decision making aimed at?

Increasing production speed

Gaining customer insights

Reducing marketing costs

Enhancing employee satisfaction

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What resources should you understand how to research for a job or internship?

Only online resources

Only offline resources

Both online and offline resources

Neither online nor offline resources

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is essential for successful market planning according to the provided material?

Random decision making

Informed decision making provided by market research

Guesswork

Intuition

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is considered the fuel that runs the marketing engine according to the provided material?

Money

Information

Technology

Creativity

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following is a part of developing 4 Ps strategies?

Developing marketing objectives

Selecting target markets

Positioning products

All of the above

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following is NOT a component of marketing research ethics?

Privacy issues

Confidentiality and anonymity issues

Risk management and data security

Maximizing profit at any cost

Create a free account and access millions of resources

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

By signing up, you agree to our Terms of Service & Privacy Policy

Already have an account?