CH 4 Market Research

What is the role of a marketing information system and a marketing decision support system in marketing decision making?

• To create advertisements

• To manage employee schedules

• To assist in making informed marketing decisions

• To design product packaging

What is the concept of evidence-based decision making aimed at?

• Increasing production speed

• Gaining customer insights

• Reducing marketing costs

• Enhancing employee satisfaction

What resources should you understand how to research for a job or internship?

• Only online resources

• Only offline resources

• Both online and offline resources

• Neither online nor offline resources

What is essential for successful market planning according to the provided material?

• Random decision making

• Informed decision making provided by market research

• Guesswork

• Intuition

What is considered the fuel that runs the marketing engine according to the provided material?

• Money

• Information

• Technology

• Creativity

Which of the following is a part of developing 4 Ps strategies?

• Developing marketing objectives

• Selecting target markets

• Positioning products

• All of the above

Which of the following is NOT a component of marketing research ethics?

• Privacy issues

• Confidentiality and anonymity issues

• Risk management and data security

• Maximizing profit at any cost

What unethical practice is mentioned in the context of marketing research ethics?

• Conducting data under the guise of research to create a database for future customers

• Ensuring participant consent

• Protecting participant privacy

• Managing data securely

What is the primary function of the Marketing Information System (MIS)?

• A process that determines what information marketing managers need, and then gathers, sorts, analyzes, stores, and distributes relevant and timely marketing information to users.

• A system that only gathers and stores marketing information.

• A tool used solely for analyzing marketing data.

• A software that automates marketing campaigns.

Which of the following is NOT a component of the Marketing Information System (MIS)?

• Four types of data

• Computer hardware and software

• Output for marketing decision makers

• Customer relationship management