Internet and Interactive Media Quiz

What are some objectives sought in using the Internet?

• Development objectives only

• Communications and sales objectives

• Maintenance objectives only

• Selling objectives only

What is the distinction introduced between Web 1.0 and Web 2.0?

• Web 1.0 has no advertising, Web 2.0 has advertising

• Web 1.0 is static, Web 2.0 is interactive

• Web 1.0 is for personal use, Web 2.0 is for business use

• Web 1.0 is free, Web 2.0 is paid

What is the most common form of advertising on the Internet?

• Pop-ups/Pop-unders

• Sponsorships

• Rich Media

• Banner Ads

What is the primary measure employed for e-commerce sites to measure effectiveness?

• Recall and Retention

• Surveys

• Sales

• Tracking

What is a disadvantage of the Internet mentioned in the text?

• Measurement problems

• Target marketing

• Interactive capabilities

• Sales potential

What is the role of the Internet in the IMC program?

• No role in IMC program

• Opposes IMC program

• Not supported by IMC program

• Supported by IMC program

What is the practice of placing ads on web pages based on the content of those pages called?

• Rich Media

• Pop-ups/Pop-unders

• Contextual Ads

• Banner Ads

What is a medium that uses the Internet to distribute radio-like files for downloading onto iPod or MP3 players?

• RSS

• User-Generated Video Sharing

• Social Networks

• Podcasting

What are some advantages of the Internet mentioned in the text?

• Clutter

• Interactive capabilities

• Sales potential

• Measurement problems

What is a way the Internet can be combined with personal selling?

• Direct mail

• e-Commerce

• Sweepstakes

• Infomercials