DM - recap Topic 14

What is the main goal of Viral Marketing?

• Improve customer service

• Increase sales

• Growing store traffic

• Create word-of-mouth promotion

Which of the following is an example of leveraging "Social Currency" in marketing?

• Providing step-by-step guide

• Designing an exclusive members-only event

• Offering a limited-time discount

• Creating a catchy tagline

What does the "T" in STEPPS stand for?

• Tactic

• Truth

• Triggers

• Target

During a marketing class, Nora was learning about the STEPPS model. The "T" (Triggers) in STEPPS describes ...

• any stimulus in the environment that reminds you of something else

• ways to make information easily shareable

• methods to offer practical tips

• ads using emotional appeals

How does "Emotion" contribute to viral marketing according to the STEPPS framework?

• By providing useful information

• By encouraging purchases

• By evoking strong feelings that prompt sharing

• By making products more visible

How does adding logos to products reflect "Public" in STEPPS?

• It makes products visible to others

• It reduces production costs

• It encourages private use

• It makes products harder to copy

Which principle of STEPPS is focused on making content useful and informative?

• Stories

• Practical Value

• Triggers

• Social Currency

What makes "Stories" shareable in STEPPS?

• They teach lessons

• They are funny

• They are short

• They build suspense