Quiz 5 (Content Promotion)

Media firms function in a dual market which serve

• consumers and advertisers

• advertisers and government

• consumers and government

• local and overseas consumers

This form of promo is used to attract new viewers.

• on-air

• off-air

The age group with the highest increase in cord-cutting rate in 2021 is

• 18-34

• 35-54

• 55+

Viewers' familiarity with a show will affect the creation of promo trailers.

• True

• False

Which of the following was an on-air game on Class 95?

• Supersonic

• Yes/No question

• Song of the belt

• Spin & Win

Singtel TV offers free _____ days preview on all its channels.

• 7

• 14

• 30

• 60

The objectives of organising a media event involves 'Community', 'Champion' and _____

• Celebration

• Celebrities

• Chemistry

• Cocktail

Attendees for virtual media event increased during the pandemic period

• True

• False

Which of the following is the most crucial element in building up hype on films and TV shows?

• Budget

• Freebies

• Timing

• Weather

Creativity is the real currency in marketing.

• True

• False