Advertising and Branding Quiz

Major of critiques argue that ads are controversial, because...

• Promote bad habits like overspending

• Control what media shows by funding popular programs overi nformative ones.

• Use manipulative tactics to sell us things we don't need

• all the answers is right

Advertisement technique that is used by advertisers by making a product seem like it has a personality that matches yours is...

• Positioning

• Creating an image brand

• Stimulative advertising

• Aestheticization

these are the functions of ad campaign except…..

• to increase brand awareness

• ⁠to increase sales

• ⁠to enhancing brand image

• to stop people visit stores or websites of the brand

Which of the following is a persuasion tactic used by brands to create a favorable image by giving away free gifts?

• Jingles and Slogans

• Satisfied Customer Testimonials

• Imperative Verb Technique

• Something-for-Nothing Lure (Incentive Marketing)

Online advertising today includes........

• social media marketing

• TV show

• Application

• Radio