Types of Agencies

What distinguishes an in-house agency from a regular advertising agency?

• It specialises in certain functions.

• It is part of the advertiser's organisation.

• It focuses on B2B communication.

• It handles the work of multiple clients.

Which of the following is NOT a specialisation of specialised agencies?

• Creating digital ads

• Producing art

• Human Resources

• Branding

What is a full-service advertising agency?

• An agency that specialises in a single service like media buying or creative development.

• An agency that offers a wide range of services, covering all aspects of advertising and marketing.

• An agency that only works with small businesses and start-ups.

• An agency that solely focuses on digital marketing.

What function does the traffic department typically handle in a full-service advertising agency?

• • Placing ads in the media

• Creating digital ads

• Writing copy for ads

• Handling internal tracking on completion of projects

What type of agency is created to handle the work of one large client?

• One-client Agency

• Specialized Agency

• Full-service Agency

• • In-house Agency

Which department within a full-service advertising agency handles the production of broadcast and print materials?

• • Media Planning

• Account Management

• Creative Services

• Traffic Department

What is the primary focus of specialized agencies?

• • Providing legal support

• Handling human resources functions

• Placing ads in the media

• Specializing in certain functions, audiences, markets, or industries

Which function of a full-service advertising agency involves conducting research to inform strategic planning?

• Account Planning

• Media Planning

• Creative Services

• • Account Management

In which type of agency are ads produced and placed within the advertiser's organisation?

• • Full-service Agency

• Specialized Agency

• In-house Agency

• One-client Agency

What is the purpose of a traffic department within a full-service advertising agency?

• Conducting market research

• Handling internal tracking on completion of projects

• • Managing traffic flow in the office

• Planning media placement