MKT309m - Quiz 1

When it comes to interacting with services online, social media has changed customer's expectations. What are some of the ways in which social media has influenced customers' expectations?
Choose TWO of the following:

• Customers expect to interact with production staff on social media

• Customers expect to be able to interact with businesses on social media

• Social media reviews, recommendations and testimonials influence their buying decisions

• Customers expect to be able to negotiate a better deal via social media

Digital has disrupted both the structure of businesses and also how they market services and products to customers. What are some examples of how they have been disrupted by digital technology?
Choose TWO of the following:

• Businesses are less scalable with Digital

• Digital has provided an open, 2-way channel for communicating directly with customers

• It has lowered the barrier to entry for new competitors

• Digitally-enabled businesses are much more complex than more traditional businesses

Two of the most important principles in digital marketing are outbound and inbound marketing. What are the main characteristics of an outbound marketing strategy?

• Attracts leads by providing helpful content

• Push strategy

• Uses volume and repetition to spread word of existence

• Pull strategy

There are a number of key stakeholders involved in the creation of a social customer service strategy. Which team is responsible for dealing with customer complaints and the subsequent processes that are usually followed?

• Customer service

• Order fulfillment

• Legal

• Customer experience

A person is searching for a particular product online. What type of marketing is represented by this action?

• Inbound marketing

• Outbound marketing

• Digital marketing

• Traditional marketing

You can speed up and simplify complex customer journeys by providing consumers with the right type of content at the right time. By using your website to communicate key benefits, capabilities, and differentiators about a product, what stage of the customer journey are you targeting?

• Consideration

• Awareness

• Interest

• Conversion

What factors do you need to consider when developing a budget plan for a digital marketing strategy?

• Objectives

• Trend insights

• Budget available

• Digital audit results

'In order to establish myself as a digital marketing expert, I will complete a diploma in digital marketing.'
What elements of a SMART objective are illustrated in the statement above?
Choose TWO of the following:

• Actionable

• Measureable

• Time-bound

• Specific

Strategic thinking has many benefits. What are the benefits of strategic thinking for a marketer?

• It allows for a more reactive approach to campaign development

• It leads to greater operational efficiency

• It creates a better sense of direction for campaigns

• It reduces the size of the marketing budget

A strategic refers to

• an organization's long-term course of action designed to deliver a unique customer experience while achieving its goals

• a statement of the organization's functions in society that often identifies its customers, markets, products, and technologies

• A set of values, ideas, attitudes, and norms of behavior that is learned and shared among the members of an organization is referred to as its

• Statements of an accomplishment of a task to be achieved, often by a specific time are referred to as