Marketing Mix Quiz

What is the component of the marketing mix that involves determining the amount a customer is willing to pay for a product or service?

• promotion

• packaging

• distribution

• pricing

Which element of the marketing mix focuses on communicating the value of a product or service to potential customers?

• Promotion

• Price

• Placement

• Product

In the context of the marketing mix, what does 'process' refer to?

• Activities and systems used to deliver products or services to customers.

• The physical evidence of a product or service

• The people involved in delivering a product or service

• The price at which a product or service is offered

What is the term used to describe the activities involved in delivering a product or service to the customer?

• Supply chain

• Distribution

• Logistics

• Inventory management

Which element of the marketing mix involves the methods used to distribute and deliver a product to the customer?

• Product

• Price

• Place

• Promotion

What is the term for the various channels and methods used to promote a product or service to the target market?

• Marketing Mix

• Customer Journey

• Product Placement

• Sales Funnel

In the marketing mix, what is the term for the set of actions or tactics used to promote and sell a product or service?

• Promotion

• Distribution

• Pricing

• Advertising

Which component of the marketing mix focuses on the physical evidence of a product or service, such as packaging and branding?

• Visual Merchandising

• Product Placement

• Physical Evidence

• Promotional Pricing

What is the term used to describe the overall customer experience when interacting with a product or service?

• Client Engagement (CE)

• Product Interaction (PI)

• User Experience (UX)

• Customer Satisfaction (CS)

Which element of the marketing mix involves the strategies used to attract and retain customers?

• Price

• Place

• Promotion

• Product