Media Translation Quiz

What does the oblique method of translation typically include?

• Calque and literal translation

• Loan and borrowing

• Omission, explication, and compensation

• Adaptation and amplification

Answer explanation

The oblique method of translation typically includes adaptation and amplification, making the correct answer choice.

According to Jeffrey Schrank (1974), which appeal involves making consumers believe that 'everyone else is doing it'?

• Testimonial

• Snob appeal

• Bandwagon

• Hidden fears

Answer explanation

According to Jeffrey Schrank (1974), the appeal that involves making consumers believe that 'everyone else is doing it' is the Bandwagon appeal.

Which framing strategy uses names and titles as a powerful means of framing?

• Selective appropriation

• Labelling

• Temporal and spatial framing

• Repositioning of participants

Answer explanation

Labelling is the framing strategy that uses names and titles as a powerful means of framing.

What does Baker's (2006) 'selective appropriation' involve at the higher level of text?

• Choosing specific texts, authors, languages, or cultures for translation

• Using a lexical item to identify a key element

• Altering the temporal and spatial context

• Realigning participants in social/political space

Answer explanation

Altering the temporal and spatial context involves changing the time and place settings within the text, as described by Baker (2006) in 'selective appropriation.'

Which translation method involves borrowing words directly from the source language without translation?

• Adaptation

• Calque

• Equivalence

• Borrowing

Answer explanation

Calque involves borrowing words directly from the source language without translation, making it the correct choice in this context.

What is a key element of Fisher's narrative theory?

• Focus solely on the surface narrative

• Understanding how humans make sense of the world through storytelling

• Use of statistical data in media

• Emphasizing the visual layout of texts

Answer explanation

Understanding how humans make sense of the world through storytelling is a key element of Fisher's narrative theory.

According to Vinay and Dalbernet (1958), which translation method involves a phrase borrowed from another language and translated literally?

• Adaptation

• Calque

• Equivalence

• Transposition

Answer explanation

According to Vinay and Dalbernet (1958), the translation method that involves a phrase borrowed from another language and translated literally is called a Calque.

What is a common cause of cultural translation errors?

• Lack of adaptation of cultural-specific conventions

• Poor grammar and punctuation

• Misuse of idiomatic expressions

• Incorrect translation of technical terms

Answer explanation

Lack of adaptation of cultural-specific conventions is a common cause of cultural translation errors.

In Baker's (2006) framing strategies, what does the 'repositioning of participants' refer to?

• The explicit presentation of the storyline

• The use of statistical data in narratives

• How participants are portrayed and realigned in the translated text

• The hidden fears communicated through media texts

Answer explanation

In Baker's (2006) framing strategies, 'repositioning of participants' refers to how participants are portrayed and realigned in the translated text.

When reviewing a translation, it is important to:

• Focus solely on spelling and grammar

• Describe the quality of translation with more than a single adjective

• Ignore the translation method used

• Identify only the errors in the translation

Answer explanation

When reviewing a translation, it is important to describe the quality of translation with more than a single adjective.