iMedia R093 Key Terms: 2.2 - Client requirements and how defined

A client is a person, organisation or business that requests someone else to create something on their behalf. A client brief is a written document or verbal discussion that outlines the key requirements of a project for the client.

• Client requirements
• Client understanding
• Client requests

Ensuring the product meets the brand's values.

• Client ethos
• Content
• Audience

What needs to be included in the media product.

• Client ethos
• Content
• Audience

The segment of people that the product is aimed at.

• Client ethos
• Content
• Audience

The category of product being created.

(a)  

The client may give details about how they want the final product to look.

(a)  

The client may include one for the product; this could be a specific topic or the house style of the organisation.

(a)  

Key dates and deadlines for the project.

(a)  

The ways that a client can provide a brief.

• Client brief formats
• Client requirements
• Client understanding
• Client requests

A scheduled meeting that will take place between the client and the producer.

• Formal
• Informal
• Negotiated