IPM Conducting Research

Why do we conduct research?

• To learn about consumer behaviour

• To see understand and analyse the culture

• To improve user experience

• All of the above

What does first-hand in collecting data refer to?

• Primary Research

• Secondary Research

Which is not an example for Primary Research?

• Survey

• Interviews

• Articles

• Observation

Secondary research is referring to any available published information.

• True

• False

Secondary research involves conducting research by?

• Screening of relevant literature (articles, journals, books etc)

• Look for statistic in data bank

• Referring to published report or news

• All of the above

Primary research involving collection of quantitative data, qualitative data, or both.

• True

• False

Which of the below is not part of the methods for collecting qualitative data?

• Survey

• Focus groups

• Interviews

• Observation

Which research is accurate, up-to-date, but requires more time and cost to conduct?

• Primary research

• Secondary research

What is conduct to gather data for analysis, forecasting, and predicting trends?

• Questionnaire

• Survey

Which of the below is NOT a good way to write questions for a survey?

• Keep it short and direct

• Use different types of question method

• Ask two questions at once

• Have a clear research objective