IPM Conducting Research
Authored by Charlotte Ng
Education
University
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10 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Why do we conduct research?
To learn about consumer behaviour
To see understand and analyse the culture
To improve user experience
All of the above
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What does first-hand in collecting data refer to?
Primary Research
Secondary Research
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which is not an example for Primary Research?
Survey
Interviews
Articles
Observation
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Secondary research is referring to any available published information.
True
False
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Secondary research involves conducting research by?
Screening of relevant literature (articles, journals, books etc)
Look for statistic in data bank
Referring to published report or news
All of the above
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Primary research involving collection of quantitative data, qualitative data, or both.
True
False
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the below is not part of the methods for collecting qualitative data?
Survey
Focus groups
Interviews
Observation
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