What is the key to selling according to the text?

• Ignoring customer feedback

• Developing relationships and telling a meaningful story

• Offering discounts

• Using aggressive sales tactics

What are the two key points that all sales strategies boil down to?

• Asking questions and making emotional appeals

• Offering discounts and making emotional appeals

• Using aggressive tactics and offering discounts

• Developing relationships and ignoring feedback

What is one of the emotions that marketing experts say customer decisions come down to?

• Happiness

• Curiosity

• Greed

• Boredom

Which of the following words can be used to make a fear-based appeal?

• Profitable

• Distinguished

• Exclusive

• Consequence

What is an example of a company that uses altruism in their sales strategy?

• Nike

• McDonald's

• Seventh Generation

• Theo Chocolate

What should you do if a customer mentions a need or problem that inspired you to become an entrepreneur?

• Immediately start pitching your product

• Change the subject

• Say 'I had a hard time with that too.'

• Ignore it

What is a recommended strategy to understand a customer's needs better?

• Offer a discount

• Ignore their feedback

• Ask 'why?' five times

• Use aggressive sales tactics

Which of the following is NOT one of the six emotions that customer decisions come down to?

• Greed

• Fear

• Curiosity

• Shame

What is the role of 'gut instinct' in making purchases?

• It plays no role

• It plays a huge role

• It is only important for logical people

• It is only important for emotional people

What is the first step Andrea takes to find new projects and customers?

• She uses aggressive sales tactics

• She starts with her network

• She ignores customer feedback

• She offers discounts