SESSION 4 QUIZ

There are 4 tiers of Influencers which are...

• 1. 1. Mini
     2. Micro
     3. Macro
     4. Giga

• 1. 1. Nano
     2. Macro
     3. Tera
     4. Giga

• 1. 1. Nano
     2. Micro
     3. Macro
     4. Mega / Celeb

• 1. 1. XS
     2. Small
     3. Medium
     4. Large

Which of the following is TRUE?

• NANO INFLUENCERS = 10,000 - 100,000 Followers

• MICRO INFLUENCERS = 10,000 - 100,000 Followers

• MACRO INFLUENCERS = 10,000 - 100,000 Followers

• MEGA/CELEB INFLUENCERS = 10,000 - 100,000 Followers

Mega / Celeb Influencers are best used for _______ strategy

• Brand Awareness

• Interest

• Conversion

• Brand Equity

When choosing your Influencer, be sure to consider...

• Audience Match

• Goal Match

• Authentic, Passion, Knowledge of influencer

• Platform the influencer is on

• All of the above

When making initial contact with influencers, your message or email should be...

• Personalised & shows genuine interest and knowledge about them

• As vague as possible to not reveal too much information

• Extremely formal without any personalisation

• None of the above

Factors that determines influencer cost include:

• No. of posts and frequency

• Type of content

• Industry / expertise

• All of the above

These metrics help you measure the 'INTEREST' or how well the content resonated with your audience

• Reach

• Impressions

• Engagement or ER%

• Views

The bigger the influencer, the better! Follower count is the only thing that matters

• TRUE

• FALSE