Marketing Practice TEST CH 11

Marketing Practice TEST CH 11

12th Grade

36 Qs

quiz-placeholder

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Marketing Practice TEST CH 11

Marketing Practice TEST CH 11

Assessment

Quiz

Business

12th Grade

Practice Problem

Hard

Created by

Heli Lehtosaari

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36 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of marketing?

Advertising

Selling products

Creating, communicating, delivering, and exchanging offerings that have value

Market research

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which utility is created by converting inputs into a finished form?

Form utility

Time utility

Place utility

Ownership utility

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is an example of time utility?

Blending fruits into smoothies

Offering free two-hour delivery

Building coffee shops on both sides of a boulevard

Offering financing options

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of utility is provided by offering goods and services at a convenient place for customers?

Form utility

Time utility

Place utility

Ownership utility

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does ownership utility involve?

Converting inputs into a finished form

Providing goods and services at a convenient time

Offering goods and services at a convenient place

Transferring ownership of goods and services from seller to buyer

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is an example of place utility?

UGG Australia blending fruits into smoothies

24 Hour Fitness offering one-hour service

Starbucks building coffee shops on both sides of a busy boulevard

Car dealerships offering financing options

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main goal of place marketing?

To market products to international markets

To draw people to a particular place

To market services to nonprofit organizations

To market goods to federal government employees

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