Marketing Practice TEST CH 11

What is the primary focus of marketing?

• Advertising

• Selling products

• Creating, communicating, delivering, and exchanging offerings that have value

• Market research

Which utility is created by converting inputs into a finished form?

• Form utility

• Time utility

• Place utility

• Ownership utility

What is an example of time utility?

• Blending fruits into smoothies

• Offering free two-hour delivery

• Building coffee shops on both sides of a boulevard

• Offering financing options

Which type of utility is provided by offering goods and services at a convenient place for customers?

• Form utility

• Time utility

• Place utility

• Ownership utility

What does ownership utility involve?

• Converting inputs into a finished form

• Providing goods and services at a convenient time

• Offering goods and services at a convenient place

• Transferring ownership of goods and services from seller to buyer

Which is an example of place utility?

• UGG Australia blending fruits into smoothies

• 24 Hour Fitness offering one-hour service

• Starbucks building coffee shops on both sides of a busy boulevard

• Car dealerships offering financing options

What is the main goal of place marketing?

• To market products to international markets

• To draw people to a particular place

• To market services to nonprofit organizations

• To market goods to federal government employees

Which marketing strategy involves sponsoring events?

• Idea Marketing

• Event Marketing

• Production Era Marketing

• Selling Era Marketing

What is the primary goal of the Production Era in marketing?

• To produce large quantities of goods efficiently

• To focus on customer relationships

• To increase demand through advertising

• To create a hard sell environment

What is an example of idea marketing?

• Sponsoring the Olympics

• Promoting the Super Bowl

• Encouraging people to recycle and conserve water

• Advertising a new product