TEST BRAND COMMUNICATION

Which of the following is NOT considered a key driver of brand engagement?

• Brand Community

• User-Generated Content

• Television Commercials

• Influencer Collaborations

Which of the following correctly describes the shift in advertising expenditures as of 2017?

• Traditional television advertising exceeded digital media spending.

• Digital media spending surpassed traditional television advertising.

• Print media spending was equal to digital media spending.

• Radio advertising surpassed both digital and television advertising.

Which of the following is NOT identified as a key trend in the digital era affecting branding and brand management?

• Increase in consumer touchpoints

• Growth of brands as cultural symbols

• Decline in data availability

• Use of digital personalization

What is the main reason behind the growth of influencer marketing in Malaysia?

• Low cost of hiring influencers

• Trust and authenticity influencers have with their audiences

• Lack of traditional marketing channels

• Government regulations promoting influencer marketing

What has the digital age enabled brands to do in terms of consumer engagement?

• Limit consumer interactions to one-way communication

• Increase control over brand messaging

• Engage in real-time marketing and respond to trends and conversations promptly

• Reduce the complexity of media planning

What is a key benefit of consistent brand messaging across all touchpoints?

• It reduces marketing costs.

• It builds trust and recognition.

• It increases product variety.

• It limits brand exposure.

Which strategy is used to create emotional connections through brand experience?

• Increasing product discounts

• Incorporating sensory elements like sight, sound, and touch

• Expanding physical store locations

• Reducing advertisement frequency

What approach involves creating tailored experiences to strengthen the emotional bond between the brand and its consumers?

• Mass marketing

• Standardizing all customer interactions

• Personalizing experiences for individual consumers

• Limiting customer feedback

How do brands utilize technology to enhance customer engagement?

• By integrating social media platforms for direct engagement

• By increasing product prices

• By reducing the number of customer service representatives

• By eliminating physical stores

What is the purpose of leveraging storytelling in brand experience?

• To reduce advertising costs

• To simplify product offerings

• To decrease brand exposure

• To evoke emotions and make the brand memorable