LO1 Lesson 8 Qualitative Research Quiz

Identify the outline of qualitative research:

• Data that often comes in the form of numbers

• Factual information that can be counted

• Measurable statistics

• Something that is experienced or observed

Answer explanation

Qualitative research involves something that is experienced or observed, rather than data that comes in the form of numbers or measurable statistics.

Identify the method of qualitative data collection:

• Interviews

• Polls

• Questionnaires

• Surveys

Answer explanation

The method of qualitative data collection is identified through interviews, where in-depth information is gathered through open-ended questions and discussions.

Is quantitative or qualitative data used to understand how an individual makes sense of their world and the experiences they have in it?

Answer explanation

Qualitative data is used to understand how an individual makes sense of their world and experiences.

Identify two ways in which qualitative data can be collected:

Answer explanation

Qualitative data can be collected through interviews and observations.

Identify two advantages of qualitative data:

Answer explanation

Qualitative data provides in-depth insights and rich descriptions, allowing for a deeper understanding of complex phenomena and capturing nuances that quantitative data may miss.

Identify a disadvantage of qualitative data:

• It can take time to collect the data

• It can take time to analyse the data

• It is harder to present your findings clearly

Answer explanation

Identifying a disadvantage of qualitative data includes the time-consuming processes of collecting and analyzing the data, making it less efficient compared to quantitative data.

Identify two ways in which quantitative data can be collected:

• Closed question or multiple-choice questionnaires

• Surveys

• Polls

Answer explanation

Quantitative data can be collected through closed question or multiple-choice questionnaires, surveys, and polls.

Identify two advantages of quantitative data:

• It is quick to collect data

• It is easy to analyse and present your findings (such as bar charts and pie graphs)

• It can be tested and checked easily

• Numerical data is less open to mis-interpretation

• Focuses on facts

Answer explanation

Quantitative data is advantageous because it is quick to collect and easy to analyze and present using tools like bar charts and pie graphs.

Identify a disadvantage of quantitative data:

Answer explanation

Quantitative data may lack context or depth compared to qualitative data, limiting the understanding of underlying reasons or motivations.

Identify what a questionnaire is:

Answer explanation

A questionnaire is a set of questions used to gather information or data from individuals for research or survey purposes.