Sara Zerhouni

Which of the following is a primary objective of search engine optimization (SEO)?

• To increase social media followers

• To improve a website's visibility on search engines

• To design a website

• To create email campaigns

What does PPC stand for in digital marketing?

• Pay Per Click

• Price Per Customer

• Personal Product Cost

• Professional Product Campaign

Which of the following tools is used to track website traffic and user behavior?

• Photoshop

• Google Analytics

• Canva

• Trello

What is the primary purpose of content marketing?

• To create viral videos

• To produce high-quality content to attract and engage a target audience

• To send promotional emails

• To design advertisements

Which social media platform is known for its focus on professional networking?

• Facebook

• Instagram

• LinkedIn

• Twitter

What does CTR stand for in the context of digital marketing?

• Click Through Rate

• Customer Trust Rating

• Content Traffic Rate

• Campaign Time Response

Which of the following is a benefit of using email marketing?

• It’s immune to spam filters

• It allows direct communication with a target audience

• It requires no design skills

• It doesn’t require segmentation

What is a key performance indicator (KPI) in digital marketing?

• A measure used to evaluate the success of an advertising campaign

• A type of social media content

• A method of coding websites

• A style of graphic design

Which of the following is considered an organic marketing strategy?

• Paid search ads

• Sponsored social media posts

• Search engine optimization (SEO)

• Pay-per-click (PPC) advertising

What is the main goal of a landing page in digital marketing?

• To provide company information

• To capture leads and convert visitors

• To display product images

• To host videos